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Users will soon have a updated setting that enables them to lessen the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform announced that it now features over 1 billion AI videos.

Pilot Phase and Launch

This change is being tested over the coming weeks before a full-scale rollout. This development coincides with a rise in content created by AI, spurred by recent content generation software.

The Broader AI Trend

Recent reports that approximately one in 10 of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A large amount of this content is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is typically nonsensical or dreamlike.

“We know from our community that many people appreciate content created using AI tools, including digital art to science explainers, and we want to offer the community the power to see more or less of that, according to their own preferences,” commented a platform representative.

Scale of AI Content

The platform disclosed that there are now 1.3 billion videos on its service identified as AI-generated. Collectively, in excess of 100 mn pieces of content are submitted to the service every day, making AI-generated material a relatively small portion of its total content library.

How to Adjust Settings

Users will be able to decrease or raise the volume of AI-generated videos they see by accessing the topic control feature in the app and picking the AI content topic. Further subjects that are already be modified under the setting encompass news, fashion, beauty, and dance.

AI Disclosure Rules

Its rules oblige users to label “realistic” AI-made content, and it prohibits malicious AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.

In addition, the platform will now apply an artificially created label to content made using its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This action is aimed to stop users from seeking to circumvent the tagging system.

AI Literacy Programs

TikTok is additionally establishing a $2m AI literacy fund for experts and groups to create educational content about ethical AI use. This program will support charitable organizations dedicated to teaching programming and robotics.

Moderation Strategy

The video-sharing app has justified its moderation strategy, following debate over plans to lay off numerous review team members in the United Kingdom. It is set to reduce hundreds of positions in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.

A trust and safety lead explained that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most graphic content ahead of it is viewed by staff. The company stated a significant reduction in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its machine learning processes.

It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”